Strategy & media planning
Before spending a dollar we build a plan grounded in data: who your buyers are, which publishers they read, what competitors are running and how much a test will cost.
- Market, audience and competitor ad research
- Platform mix: Outbrain, Taboola, MediaGo, MGID
- GEO, device and budget allocation
- Forecast of CPC, traffic and conversions
- KPI framework and test roadmap