Ad platforms

Outbrain, Taboola, MediaGo & MGID — one data layer

We buy and optimise on the four leading native advertising platforms, blending them to reach your audience at the best price per result.

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Outbrain Taboola MediaGo MGID
Outbrain

Recommendations on premium publishers

Outbrain places your content in “recommended for you” widgets on top-tier news and lifestyle publishers. Brand-safe inventory and high-intent readers make it ideal for content marketing, lead generation and e-commerce.

Key markets: Premium publishers in US, UK, EU

Launch on Outbrain

Best for

  • Content & advertorial promotion
  • Lead generation
  • E-commerce & D2C
  • Finance & insurance

Formats we run

Native recommendationsSmartad formatsVideoCarousel
Taboola

The largest open-web discovery platform

Taboola powers recommendation feeds on thousands of websites and apps worldwide. Massive scale, granular targeting and strong conversion optimisation make it a go-to source for performance campaigns.

Key markets: Global, strongest in US, EU, JP

Launch on Taboola

Best for

  • Scaling winning offers
  • App installs
  • Retail & subscriptions
  • Publishers & media arbitrage

Formats we run

Native feedVideoDisplayRich media
MediaGo

AI-driven native ads, Asia and beyond

MediaGo (by Baidu) is a fast-growing native platform with smart bidding and competitive CPCs. Great for testing new GEOs, finding cheaper traffic and diversifying away from the two biggest networks.

Key markets: Japan, APAC, US, EU

Launch on MediaGo

Best for

  • Testing new markets
  • Lower CPC traffic
  • APAC & Japan
  • Diversifying traffic sources

Formats we run

Native feedSmart biddingLookalike audiencesRetargeting
MGID

Native ads with flexible targeting

MGID offers native widgets on a huge network of publishers across Tier-1, Tier-2 and Tier-3 GEOs. Flexible bidding, detailed placement control and affordable traffic make it a strong performance channel.

Key markets: 200+ GEOs worldwide

Launch on MGID

Best for

  • Tier-2 / Tier-3 GEOs
  • Nutra, e-com, apps
  • Granular placement control
  • Budget-friendly scaling

Formats we run

Native widgetsIn-articleSmart widgetsVideo
Comparison

Which platform fits your goal?

A simplified overview based on our campaign experience. In practice, the best results usually come from combining two or three platforms.

CriteriaOutbrainTaboolaMediaGoMGID
Traffic scale
Premium publishers
Affordable CPC (more dots = lower)
Tier-1 GEOs
Tier-2 / Tier-3 GEOs
APAC reach
Placement control
Multi-platform

Why we combine platforms

Relying on a single network means relying on one auction, one set of publishers and one moderation team. Spreading tests across Outbrain, Taboola, MediaGo and MGID gives you more data, cheaper traffic and protection against sudden changes.

More reach

Different platforms own different publishers — together they cover far more of the open web.

Lower blended CPA

Budget flows to whichever platform delivers the cheapest conversions this week.

Lower risk

A policy change or account review on one platform does not stop your growth.

Free media plan

Not sure which platform to start with?

Send us a short brief and we will recommend the right platform mix, test budget and expected CPC for your product and GEOs.

  • Account & tracking audit
  • Platform and GEO recommendations
  • Forecast of traffic, CPC and test budget
  • No obligation, NDA on request
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Platforms you're interested in

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