Case studies

Numbers we are proud of

A selection of campaigns across industries and GEOs. Client names are hidden under NDA — the results are real.

E-commerce US, UK

DTC home brand: scaling Taboola past a plateau

TaboolaOutbrain
−41%CPA
3.3×ROAS
×4monthly spend

Challenge

The client sat at break-even on Taboola and could not push past $8k/month without losing profitability.

What we did

We restructured campaigns by device and placement quality, shipped review-style advertorial prelanders and moved part of the budget to Outbrain for premium publishers.

Result

In 8 weeks CPA dropped 41% while monthly spend grew fourfold, with ROAS holding above 3.

Fintech DE, FR, IT, ES, NL, PL

Investment app: qualified leads across 6 EU markets

OutbrainMGID
−44%cost per lead
+68%lead-to-KYC
6GEOs

Challenge

Drive qualified sign-ups for a regulated investment app while staying inside platform financial-services policies.

What we did

Educational content funnels, market-localised creatives, strict publisher whitelists and server-to-server tracking down to KYC-verified users.

Result

Cost per lead fell 44% and the share of leads passing KYC rose 68% versus the client’s previous agency.

Health & wellness JP, AU, CA

Supplement brand: opening new GEOs on MediaGo

MediaGoTaboola
$0.08avg. CPC
2.5×ROAS
19 daysto break-even

Challenge

Find fresh profitable markets for a D2C brand whose US campaigns had saturated and grown expensive.

What we did

A rapid 3-GEO test on MediaGo with smart bidding, native-style video and localised landers; the winners were duplicated to Taboola.

Result

Japan and Australia hit break-even in 19 days and became stable 2.5× ROAS markets.

Mobile apps Tier-2 / Tier-3

Utility app: cheap, high-quality installs on MGID

MGID
−53%CPI
300k+installs
+21%D7 retention

Challenge

Deliver high install volume at a CPI below social channels without sacrificing user quality.

What we did

Placement-level bidding, automated blacklists by retention cohort and dozens of thumbnail/hook combinations tested every week.

Result

CPI came in 53% below social, with 300k+ installs in four months and stronger D7 retention.

Media & publishing US

Content publisher: profitable traffic arbitrage

TaboolaOutbrainMGID
+29%margin
1.4Msessions / mo
3platforms

Challenge

Buy traffic profitably for a content site monetised through display ads and recommendation widgets.

What we did

RPM-based content scoring, hourly bid rules and a cross-platform system that pauses any article whose cost per session beats its revenue.

Result

Margin per session grew 29% while monthly traffic reached 1.4M sessions.

Education UK, IE

Online school: more sign-ups via content funnels

OutbrainTaboola
−35%cost per sign-up
×2.6lead volume
13%CR prelander

Challenge

Grow course sign-ups for an online school without pushing up the cost per acquisition.

What we did

Story-led advertorials (“How I switched careers at 35”), quiz prelanders and retargeting of engaged readers.

Result

Lead volume grew 2.6× while cost per sign-up dropped by more than a third.

Results depend on product, offer, GEO and budget. Past performance does not guarantee future results.

Free media plan

Want results like these?

Tell us about your product and goals. Within one business day you will get a free audit and a draft media plan across Outbrain, Taboola, MediaGo and MGID.

  • Account & tracking audit
  • Platform and GEO recommendations
  • Forecast of traffic, CPC and test budget
  • No obligation, NDA on request
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